About

Fuel Up Cups is a school community initiative affiliated with Fuel Up to Play 60. Through sales of high-quality NFL Fuel Up Cups, participating schools can earn big profits plus potential thousands in Fuel Up to Play 60 Bonus Dollars for nutrition and physical activity programs.

Fuel Up Cups serves as an example of how Fuel Up to Play 60 enables participants to make a positive difference for our students, our schools and our communities nationwide. It’s a fun and easy way to get the entire school community involved in a unified effort to make your school even better.

Fuel Up to Play 60 is a program founded by the National Dairy Council and NFL, in collaboration with USDA, that empowers students to take charge in making small, everyday changes at school.


It rewards students for choosing good-for-you foods and getting active for at least 60 minutes every day, encouraging them to take actions to improve nutrition and physical activity at their school and for their own health. Studies suggest that well-nourished, physically active kids can be better students.

Learn more at FuelUpToPlay60.com.