Tips

1. Set Your Game Strategy
  • Know why you are participating: to earn sales profits and Fuel Up to Play 60
    Bonus Dollars for nutritional and physical activity programs for your school.
  • Establish start and end dates for your program.
  • Order Fuel Up Cups campaign materials (sample cups and order forms).
  • Establish a total dollar goal and individual participant goals. Use our goal calculator and example earnings below to help.


 

2. Kickoff
  • Communicate the points above
  • Distribute Fuel Up Cups samples and order forms
  • Clearly explain payment instructions
  • Create experience prizes or other incentives (see below)
  • Get everyone excited! Active participation from everyone in your school community is essential to make the most of this program. PTO Today is a very helpful resource for parent groups seeking ideas, information and tools for increasing parent involvement and participation in school teamwork events.
3. Promote
  • Distribute information to co-workers, family, friends
  • Put details on your web site, Facebook or Twitter pages
4. Huddle Up
  • Provide updates on your progress
  • Keep your group excited about the program
  • Remind sellers about due date for money and forms
5. Tally the Score
  • Collect all order forms and money from your participants
  • Tally orders into master order form
  • Place your master order
  • Get estimated delivery date for your Fuel Up Cups
6. Deliver
  • Let your organization know when your cups will be delivered
  • Check product against master order and divide among participants
7. Thank your customers!

  Tips for selling Fuel Up Cups

1. Greet & engage your customer:
Introduce yourself and engage your customer with your story. “Hi, my name is Olivia and I’m raising money to support nutritional and physical activity programs for my school.”
2. Get to know your customer:
Find out which team is your customer’s favorite. “Fuel Up Cups come in all the NFL teams – who do you cheer for?”
3. Increase your order:
Now that you have found out which team your customer likes, ask them to if they know anyone else who would like Fuel Up Cups. “That’s great that you love the Patriots, they’re an exciting team to watch. Do you know any other sports fans who would enjoy Fuel Up Cups? They make great gifts.”
4. Collect all relevant information and money:
Now that you know your customer’s favorite team, it’s time to get their information. “How many Patriots Fuel Up Cup packs do you need, Mr. Williams? Great! May I please have your mailing address and phone number?”
5. Thank your customer:
Thank them for their order and give them an approximate time that you will return (remember, cups will be shipped to your association within 2-3 weeks from when our company receives your final order). 

Helpful Tips

  • Set a daily goal based on how much time is available.
  • Practice your sales presentation.
  • Show the customers the Order Form so they can see the various team options.
  • While they are looking at the Order Form be polite, allow them quiet time while they read.
  • Be helpful if the customer is indecisive, then be prepared to make a suggestion.
  • Keep a record of your customers’ names and purchases for next year’s Fuel Up Cups campaign.
  • Fuel Up to Play 60 is a program founded by the National Dairy Council and NFL, in collaboration with USDA, that empowers students to take charge in making small, everyday changes at school. If you or your customers would like to learn more about Fuel Up to Play 60, please visit www.FuelUpToPlay60.com.